1. The definition of enterprise content management

Enterprise content management is the development of data management as to provide customers with an application software, it management, integration and access from the audio, video, scanned images to various formats of business information. Target range of content management processing than traditional relational database management system (RDBMS) data structure of a wider deal, in addition to regular text, documents, multimedia, streaming media, but also include Web pages, advertisements, procedures (such as JavaScript), software, etc. All digital assets (Digital Asset), that all structured data and unstructured documents. Content management solutions focused on solving a variety of unstructured or semi-structured collection of digital resources, management, use, transfer and value-added and integrated into the structured data information systems, such as ERP, CRM, so as these applications system to provide more extensive data sources.

2. "Content" and "content management"

"Content", from the print media industry, newspapers, magazines, music videos in the creation, called the content, so early content management CM (Content Management), tend to publish product management, to store, process, metadata (Metadata) for the elements to produce the system. Save more use of relational database approach, and some data files stored in general, or the two coexist as needed. Edit content from production to finished product storage, are subject to more or less through the process, some single simple process, some forked over Xian of parallel operations, Ge Zhong flows which, far from. The metadata is the content of the description, as the author, date, keyword, media type, copyright, all is recorded in XML tags in, to achieve cross-media publishing Chuban and individuals of the 目标.

Content management in a few years ago, or a generic term, because there is no single system can be applied to all print media content management. Although various elements of the digital electronic data, after all, should be available to handle digital management approach, But in actual application level, is more complicated. Content from the production, distribution, to storage, life cycle, each stage in the processing have different needs. Therefore, when the content management system, based on individual print media based.

3. Concept and content management-related

During this time, there are several closely related with the publication of content management concepts often discussed, there are digital asset management DAM (Digital Asset Management), Web content management WCM (Web Content Management) and Digital Rights Management DRM (Digital Rights Management).

Digital Asset Management (DAM), was originally for image storage and management design, getting the field after a wide reach to other management systems, so the line has gradually blurred. The concept of the present, has intelligent asset management business, as corporate trademarks, images and fonts made; the copyright of ownership for Yu re-use; catalog price of the management and sales staff to facilitate real-time queries.

We Content Management (WCM), is another publication content management, from online activities, Internet-media, production, delivery of electronic content, the terminal so that users can interact to form the unique nature of Web content management. Basic management functions, including content production, updating, editing, on-line for non-technical staff to facilitate management of sites.

As for digital rights management (DRM), 则 emphasize the content of Shi Yong De is the authority, rather than content production, its core Jishu is encrypted, Zai is the final delivery process Shang Jie Duan, Yuan Wei Baohubanquan, Fang Zhi Africa and France in the content delivery, then Cai Fa Zhan new content formats and more secure transmission technology to tie together the content and delivery.

4. "Content" expanding the scope of

With the widespread use of networks, accelerating the flow of information within enterprises, and the text and increase the amount of information, like e-mail from Lotus Notes to the data, online discussions, real-time newsletter, Office writers, and even the content of printed materials, if not published Media organizations also need to strengthen the management of such information. Then, the "content" from the print media on the content of all information within the enterprise to expand into the content of information, and it has also produced the "enterprise content management" ECM's new term.

ECM is often seen as Knowledge Management KM (Knowledge Management) infrastructure, knowledge management is a bottom-up, the cumulative intelligence systems approach, 16-year history, although the technology and methods continue to evolve, but in practice applications for return on investment easy to assess, the more necessary with the corporate culture, so that we develop the will to share knowledge with others, so do not develop rapidly.

In addition to the aforementioned various management and content related to this year, another M word first appeared in the management concepts and systems, like customer relationship management CRM, supply chain management SCM, human resource management HRM, and although there is no M but classified in the category of Enterprise Resource Planning ERP and enterprise web portal EIP. So much the management, the resulting information and data, must naturally incorporated into the enterprise "content" system Le. Therefore, the company's "content" area is increasing.

But so many terms, concepts and systems, not only business users not sure which one do, and what other systems connected, and even making marketing system in the industry who may not be clearly distinguished, and the system develops, the more there are important Diego movements. Moreover, each type of system is not covered by small, are planning to build a high input for large enterprise-wide system. But experience tells us that such systems are too expensive, too time-consuming development, especially large build a centralized database, increasing the complexity of the system, and the risk is growing.

5. The "content" to link management

At that time, there have been alternative thinking. If you create a new system, the above-mentioned to those who put M, Ze probably yes from the top of 结构, by pouring the lower the original operation system, 原来 geographically dispersed and formatted data, migration to the upper the establishment of a