1, add the title of your web pages (add).
For 5-8 page write a descriptive. The headline must concise, remove ", ""," these are not important to explain this page, vocabulary, this site is the most important content. The title of your web pages will appear in the search results page links, so you can write slightly, to attract incendiary seekers clicking this link. Web page code in the caption location, forms such as. At the same time in front of your company name and write your most important keywords, and not just write the name.
2, add descriptive META tags.
Besides the title of your web pages, many search engines will search to the META tags. This is a descriptive text, the text content, web page contains sentences will use the keywords and phrases, etc. This sentence on the web page code, for example, are forms between: so far, containing keywords ranking of META tag has little help, but sometimes META tags will be used for payment log in technology. And who knows what time and again will search engine on it?
3, in bold text page title (usually) and fill in your keywords.
Search engine very seriously, think this is bold text content of this very important, therefore, that in one or two words in the label text write your keywords.
4 and ensure the text in your first appears keywords.
Search engine in the first paragraph to find your keywords in. But cannot too full. Google probably will be full of every 100 words appear 1.5-2 a keyword as the best keyword density, can get good rankings. Other places may consider placing keywords in the code in the COMMENT tags or ALT tag.
5 and navigation design can be easily search engines.
Some people in the web pages for the use of framework, but it is a serious problem. If you find the search engine, also may miss content pages of the navigation key columns, thus cannot enter search to other pages. Use Java and Flash of navigation buttons do seems very beautiful appearance, but the search engine to find them. The remedy is at the bottom of the page with conventional HTML link a navigation bar, ensuring through the navigation links to access the site each page. You also can do a site map, also can link each page. In addition, some content management systems and electronic business directory using dynamic web pages of the site, and these have generally a question mark behind with digital, search engine in question, no longer continue to stop and search. For this kind of circumstance, can change the URL, solved methods such as login pay.
Six, in some special important keywords, specially made several pages.
Search engine optimization is not recommended for use in any expert search figurations deceptive transition page, because these are almost duplicated web search engines may be punished. But can do some web page containing different concentration, the keywords and phrases. For example, in a page introduces you to all the service content, but for each service page. Do respectively, So, each page have corresponding keywords, these pages containing specific keywords content because instead of general content, which can promote rankings.
7 and search engine submission to the web.
In the search engine to find "Add Your URL." (website login) link. Automatic robot will search the web. You submit index America's most famous search engine, Google, is: Tehoma Alta Vista and Inktomi. These search engines to other major search engines and gateway website provides search content. In Europe and other regions, you can release to regional search engine. As to pay someone to help you submit "hundreds of" search engine is a waste of money. Don't copy it in those who mix All (For) website, known as the website will you be Free to hundreds of search engine submission of the site. This kind of bad effect not only, also submit will bring you lots of junk mail, and may lead to search engine on your website.
8, adjust the important content pages in order to improve the rankings.
Will you think is the most important page (perhaps is home to do some adjust), in order to improve their rankings. Some software allows you to check the current ranking, compared with your keywords of the same page rank of competitors, still can learn to your web search engine, the first of his statistics page. You can use WebPosition herein-described his job, but due to the very time, also can ask professional company to help you do.
Link strategy
Links to other sites in more traffic can be made. Since the Google search engine will be main web link widely as a reference of the rankings, more important factors to you, your links to web site ranked higher. At the same time, the quality of the link is an important factor search engine. The website links in high traffic than links in the website of low traffic has more advantages.
9 and will submit to the main catalog.
To ensure your website login to the Open Directory Project, free from this is on the examination site login. The hierarchical directory for all major search engines provide it directory content for the search. Google is valued your website is in this kind of important sites have links. Yahoo! Another important catalog, need to log on. This is completed by artificial log audit, so login to very carefully to press website tip procedures. Hint: the words of the highest number is stipulated, don't just reached characters limit, lest the lengthy text makes site audit personnel delete some words. The commercial website login yahoo! Every year to pay $299, let them within 7 working days will you website login. Other can consider to login catalog has About com and soul com.
10 and web site and log on to industry professionals in the directory.
Some catalog positioning in certain industries, such as education, or finance. If you belong to a trade association, member of this association on many sites, you can apply to join this association to web sites, you should pay is even, because this will bring you many target visitors.
11 and exchange links.
Looking for something with your website content of complementary to each other sites and link exchange request. The ideal object is the link of your web site traffic is. Traffic due to cope with the site administrator of the link exchange request too much, you will easily ignored request. Small website can also be considered. Exchange links page to put in place of relatively remote sites, lest your website visitors quickly toward others. Find interchangeable links, send an Email to the personalized website administrator, if no reply, try to call again.
12 and published articles, with free site autograph
In other news for free email (electronic communication/magazine) write some professional articles in brief words describe what you offer attached, and other links for your site. This is a kind of effective method of viral marketing, you will be as hundreds of users subscribed to send information, make your site one-time get hundreds of links.
The traditional marketing strategy
The traditional off-line promotion method is working. Various methods and ways of especially effective.
13, your site will be printed on the card, stationery, brochures, printed on it.
This simple solution sometimes was ignored. Correct spelling that site. http:// Suggestions to omit part.
14, use the traditional media advertising.
The traditional media advertising method should not be abolished. But the newspaper or magazine ads, must ensure in which to show your url. Will see website as auxiliary content, remind users to browse the web will obtain more information. Don't neglect in some position relatively narrow magazine or trade period, and sometimes these ads will be more accurate positioning, advertising, and than effective network advertisement cheaper. Other traditional way can increase the site traffic, such as direct mail, classified ads, postcards, etc. TV advertising or more suitable for the sale of commodity website. Popular
15 and to provide free services.
People are like things free. Through free information attract people to visit your web site, than pure is access to understand your business is more effective. Establish free resources need to spend time and effort, but to increase traffic is very effective. You should provide free content with your sales things very close, so you have to attract visitors may be target potential customers. To provide free services, to provide various links will get free information user attention to your sales of products.
16 and press releases.
For news value of events (such as publicity, you offer free service), and news release to you the printing industry journal and web journal. You can use some network news services, such as XpressPress or free PR news Web. Add your site may increase the link widely.
Email strategies
Email is an important method of increasing traffic, but the prerequisite is not a permission to send spam.
17, sending in your email to create a "signature", let potential customers to contact you.
Most E-mail systems have created the signature. Signature will automatically appear on your emails sent every end. Signature should limit at 6-8, including: the company name, address, telephone number, address and a Eail website, your enterprise.
18 and establish mailing list, monthly (or every 2 months) to send mail (electronic newsletter news/magazines.
This is contact with customers, build trust, and establish long-term relationship between development of brand, one of the best ways. Can you please fill their website visitors to collect your Email address, the newsletter. When sending emails to using cluster servers.
19 and email list to customers and visitors user (released) product information, such as coupons, new products and other promotional information.
If the mail subject and text personalize will get better effect.
20 and rent target customers mailing list.
These mailing list of clients in the mailing lists websites registered a category that agree to receive email messages, thus to commercial users to send you the information of the products is lawful, do not belong to junk mail.
21, mailing lists and newsgroups for promotion. (mixed strategy)
Many in a specific field has interests in common people online discussion, thousands of different areas of news. Find domain newsgroups (this is sure not to target), in which publicity of your product or service, but the signature in exchange leave your E-mail address. When people know and trust you, they will visit your site.
22, using competition.
You can design a website, prize contest to attract you most want that kind of customers, such as prizes for your product design or certain purchase discount, etc. Competition can be effectively used to attract more traffic.
23, let users will website add them to their favorites.
24 and complementary website exchange advertisements.
Use the other website, can obtain new access flow.
25 and create viral marketing mode.
Viral marketing is through the way such as verbal communication relay transmission, press conference, will quickly dispersed, this information in the first 12 promotion methods which belongs to viral marketing. Most classic viral marketing way is to send E-mail service provider in the user's brief introduction at the end of each mail service, the information of oneself as mail, rapid transfer to a new users, while the latter may continue to other new users. Reference: viral marketing ebook
Pay-per-click advertising strategies
Paying ads will be more rapidly promote your website. Internet advertising prices generally has the following three ways: traditional calculation mode (CPM) each cost per thousand impressions, PPC, pay by hits, According to the actual purchase amount paid, and billing members alliance.
26, in the E-mail newsletter in short text ads purchase.
Choose target suits own mailing list, send this series of users in the news monthly newsletter, electronic mail (magazine) issued short text ads. Compared with other Internet advertising, it is often very effective and high cost of advertising.
27 and implementation of Affiliate marketing (Affiliate programs).
Union members in their website to join champion links, through the link to achieve sales, will give the member must commission. Implementation of the following factors to consider affiliate marketing: members of the commission ratio, Suitable for the development of their league program, Promotion alliance members to get more members of your website links. Can use some member federation management software such as My Affiliate programs or make Affiliate programs, etc.
28, search engine rankings bidding.
In the suggestion.com purchase pay-per-click advertising (PPC) buy keywords in Google ads (how) (https://adwords.google.com/select/). Your advertisement will appear in many search engines under certain keywords result pages. Due to the same words often have multiple ads customer purchase, ranked according to offer low specific dictates. According to the actual click competitive ranking PPC advertising (PPC), and the target accurately, is a kind of low cost, high effect and advertising. Relevant PPC strategy, has a very good e-books: 21 method enhancement Google keyword advertising effects.
29 and will be submitted to the comparison shopping website commodity and the auction.
Comparison shopping website will be your goods and with other websites congener commodity price comparison. Google introduced Froogle now is free. Some are PPC, such as mySimon BizRate, PriceGrabber, DealTime and some according to sales commission, or charged to draw a login. The fee is charged log itself, such as providing commodities site eBay (www.ebay.com), Yahoo! My http://auctions.shopping.yahoo.com), (the tabs zShops contours, Marketplace, Auctions (http://zshops.amazon.com), and Yahoo! Tabs http://shopping.yahoo.com (.).
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